Apple launches three new iPhones: iPhone XS, iPhone XS Max and iPhone XR

Apple announced three new iPhone models, the iPhone XS, iPhone XS Max and iPhone XR. These three new iPhones for 2018 formally supplant the iPhone X.

The iPhone XS and iPhone XS Max are exact same phone in two different screen sizes. They are practically similar, except for the display and battery size i.e. just in two unique sizes.

The iPhone XR is a cheaper model with a few compromises. The XR presents a significant move in Apple's system by collapsing into the premium iPhone blend.

Specification: iPhone XS and XS 

• XS: 5.8-inch Super Retina display, 1125 x 2436, HDR 10 compliant
• XS Max: 6.5-inch Super Retina display, 2688 x 1242 pixels, HDR 10 compliant
• Dual camera: 12-megapixel wide and telephoto lenses
• Front-facing cameras: 7-megapixel camera will bring depth to portrait mode photos
• A12 Bionic chip: 7-nanometer processor promises to launch apps 30 percent faster than 2017 iPhones
• Storage options: 64GB, 128GB, 512GB
• IP68 water-resistance rating (2 meters depth; up to 30 minutes in water)
• Battery life: iPhone XS should last 30 minutes longer than iPhone X; iPhone XS Max claims 1.5 hours longer than the iPhone X
• Face ID promises to work faster at unlocking the phones
• 3D Touch pressure-sensitive screen
• Stereo sound with a wider stereo field than 2017 iPhones
• iOS 12 software
• Colors: Gold, silver and space gray finishes

Specification: iPhone XR

• 6.1-inch LCD screen with 1,792 x 828-pixel resolution and 326ppi (Retina display)
• Aluminum body with glass back
• Single camera: 12-megapixel wide-angle lens, with OIS (same as iPhone XS)
• Storage options: 64GB, 128GB, 256GB
• Portrait mode photos through software
• Face ID with same True-Depth camera system as iPhone XS
• A12 Bionic chip
• Battery life claim: 1.5 hours more per day than the iPhone 8 Plus
• IP67 water resistance
• No 3D Touch on iPhone XR. Instead, you get haptic touch, like a trackpad
• iOS 12 software
• Colors: white, black, blue, yellow, coral and red.

The Prices for the iPhone XS, XS Max and XR and Availability

• iPhone XS: $999/64GB, $1,149/256GB, $1,349/512GB
• iPhone XS Max: $1,099/64GB, $1,249/256GB, $1,449/512GB
• iPhone XR: $749/64GB, $799/128GB, $899/256GB

Pre-order for the iPhone XS and XS Max will also start on September 14.

And the pre-order for iPhone XR will be available from October 19.